The University of Greenwich is offering a 3D-Digital Design and Animation, BA Hons at its Avery Hill Campus, covering exams, coursework and a portfolio of design project work
This course will equip graduates to work in film, TV, on computer games design and in the digital interactive media industries that specialise in computer visualisation, scenic animation, post-production and special effects.

In addition, other design related fields requiring specialist 3D skills such as product design, urban design, architecture and landscape architecture

3D digital design and animation is one of the most rapidly expanding areas of creativity and technical development. Animated films, television and advertising graphics, computer games, design and architectural modelling are some of the most visible products of the animation industry.

The explosive growth of the entire digital media and computer arts industries has created global demand for designers and animators, and suitably qualified professionals in this field are in high demand in the UK and abroad.

This programme deals with the technical and aesthetic aspects of 3D design and animation. It combines traditional art and design principles such as observational drawing and modelling, with the possibilities of computing and digital media.

Your studies explore design and creative thinking, form and context, animation and film, computing and technology and sound design. You are encouraged to develop highly specialised skills in these areas, in line with your own ambitions.

The School’s Department of Information Systems & Multimedia is a member of the British Design & Art Direction College Network and exhibits at the New Blood and FreeRange graduate degree shows.

The course content is as follows:

Year 1

* Creative Visualisation and Presentation
* Basic Design Principles
* Visual Studies – Drawing and Modelling
* Animation – Traditional and 3D
* Multimedia Production
* Computing and Programming for Multimedia
* Design History and Theory

Year 2

* 3D Animation
* Interactive Digital Media
* Moving Image – Film and Animation
* Digital Landscapes
* Computing and Programming for Multimedia
* Computers and Music
* Contextual Studies

Year 3

* Film Studies
* Research Project
* Digital Special Effects
* Live Briefs
* Competition Work
* Major 3D Design Project
* Portfolio Preparation
* Final Year Exhibition

Article by Caroline Jones

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